Our team
The pioneers behind our success
Meet the dedicated professionals driving our mission, vision, and values to new heights.
Mahboob Mahmood
Founder & CEO
Mahboob Mahmood
Founder & CEO
Mahboob Mahmood is the Founder and CEO of Knowledge Platform. In addition to setting overall strategy and direction, he plays a leading role in new learning initiatives and developing innovative learning solutions.
He has led the company in its design and deployment of Reusable Learning Objects, Scenario-Based Learning and Interactive Simulations and is now leading the company’s efforts in the area of Adaptive Learning Solutions for the schools sector. He has also acted as lead designer for online courses as well as blended learning courses in Compliance, Corporate Governance, Entrepreneurship, Intellectual Property Management and Risk Management.
Formerly a partner at the international law firm of Sidley & Austin, Mahboob spent 11 years handling corporate finance transactions in the firm’s New York office, before establishing the firm’s Singapore office in 1997. Mahboob has broad industry experience and has been lead counsel for many complex transactions in the high-tech, financial services, media, utilities and transportation sectors. He has worked with major clients in implementing their business strategies in the United States and many countries of Asia and has handled a number of privatization assignments for The World Bank in Asia and the Middle East.
Mahboob received his J.D. from Columbia Law School in 1986, his M.A. in Political Science from The Johns Hopkins University in 1987 and B.A. in Politics from Princeton University in 1981. He was admitted to the New York State Bar in 1987.
Mahboob is Member of the Board of Trustees of the Institute of International Education. He has served as Adjunct Professor of Entrepreneurship at INSEAD, where he has designed and taught an MBA program on social entrepreneurship and has developed case studies and led research on entrepreneurship, social entrepreneurship and philanthropy.
Yvonne Qiu
Director Instructional Design
Yvonne Qiu
Director Instructional Design
Yvonne Qiu is an international education professional with extensive experience in designing, managing and teaching English language/literacy programs to students with diverse language and cultural backgrounds.
She has got a M.S.Ed. in TESOL at the University of Pennsylvania and taught at Temple University in Philadelphia and XJTLU in Suzhou. Her expertise is in self-regulated learning, teacher professional development, curriculum design and language assessment.
Viewing language as a social construct, she also focuses on the development of language learners’ voice, identity and intercultural competence. At the moment, Yvonne Qiu’s research interests include intercultural rhetoric in second language writing and non-native English teacher’s identity development.
Sajid Ali Anjum
Chief Technology Officer
Sajid Ali Anjum
Chief Technology Officer
Sajid is committed to developing impactful and innovative educational technology solutions. He has over 10 years of experience designing and developing apps, games, AI and web platforms that reach over a million learners and educators around the world.
As Chief Technology Officer at Knowledge Platform, Sajid heads the research and development of web platforms, apps, games, and AI. He leads multiple technology and research teams. He is also a member of the core design team that is responsible for the development of technology solutions at KP.
Sajid obtained a bachelor’s degree in Computer Systems Engineering from IUB, Pakistan and his master’s degree in Computer Science (Intelligent Information Systems) from NUST, Pakistan.
Jiang Yi
Director Design
Jiang Yi
Director Design
Jiang Yi is in-charge of Knowledge Platform’s graphics and visual design work. He plays an important role in product conceptualization, design and development across a wide range of learning solutions.
Jiang Yi has a solid background in art & design. His portfolio and experience include fine arts, concept design for film and animation, character design, visual development, 2D character animation, 3D character animation, UI design, game design, and illustration.
Jiang Yi holds a Master’s Degree in International Marketing from Bangor University, an honors degree in Animation from Limkokwing University and a Diploma in Fine Art.
Haleema Zaheer
Head of School Engagement
Haleema Zaheer
Head of School Engagement
Haleema manages the school engagement team across Pakistan that is responsible for product implementation, adoption, training, support, and expansion. It includes working with more than 1,200+ public and private schools, 8,000+ teachers, and 300,000+ students. She is responsible to develop strategies that work to maintain high levels of customer retention and success. She works closely with prospective B2b clients to proactively anticipate and identify client needs.
She has a bachelor’s degree in Electrical (Communications) Engineering from the University of Engineering and Technology, Peshawar.
Ellie Cheong
Manager Instructional Design
Ellie Cheong
Manager Instructional Design
Ellie works on the content development, design and production of learning solutions at Knowledge Platform.
Previously an editorial writer, Ellie developed ideas, composed and oversaw features for publications such as BBC GoodFood (Asia), Food and Travel and Arthop. She has a Bachelor of Arts (Hons), English Language and Literature, and a minor in Creative Writing from Nanyang Technological University, Singapore.
She often writes for leisure and has had her work published in an anthology of poems––Kepulauan: A Collection of Poems (2014).
SANDY NG
Senior Financial Officer
SANDY NG
Senior Financial Officer
Sandy has been with Knowledge Platform for over a decade, since the inception of the company. Over this time, she has spearheaded the setting up of the finance processes and systems. She currently manages and maintains the finance and administrative functions for the Singapore office. She is also closely involved in the preparation of group monthly financial reports and the yearly budget.
Adeela Kanwal
Director Content
Adeela Kanwal
Director Content
Adeela Kanwal has 15 years of experience in the eLearning industry. She participates in planning and executing tasks related to content management, which includes upgraded versions of current systems, configuration changes, debugging issues, third-party solutions, and integration with our own blended learning solution. She is responsible for content audits, complete content inventories, and creating and managing content production metrics. She also serves a key role in helping to drive digital adoption, contributing to contact and engagement strategies, to program development (particularly with designing content objects), and for attracting investments into the platform.
Adeela also has experience packaging eLearning courses with SCORM, SCORM 1.2, SCORM 2004, and AICC standards. She maintains the compatibility of 500+ eLearning courses with these standards. These courses have been used by more than 500 clients across the world, serving the needs of more than 300,000 learners.
Adeela has a Master's Degree in information technology from Quaid-i-Azam University.
Umair Ali
Director Sales and Marketing
Umair Ali
Director Sales and Marketing
As Director of Sales and Marketing at Knowledge Platform, Umair heads a passionate and impact-driven sales team that covers 12 regions and 130 cities and towns in Pakistan. He leads and manages all outreach activities, working with more than 1,100 public and private schools, reaching out to more than 10,000 principals, 8,000 teachers, and 300,000 students. He also leads multiple projects as a project manager, including FDE, AKU-EB, and FGEI.
Umair is committed to developing strong, impactful, and deliverable strategies of product integration, segmentation, and market penetration for Knowledge Platform. His role in the company is focused on improving product integration, designing and aligning strategies with client-focused outcomes, and driving initiatives for the sustainability of the business.
Umair has a bachelor’s degree in electrical engineering from Air University Islamabad and a master’s degree in mechatronics engineering, specializing in Artificial Intelligence industrial frameworks from the National University of Science and Technology Islamabad.
Rabia Arshad
Math Product Lead and Instructional Designer
Rabia Arshad
Math Product Lead and Instructional Designer
Rabia Arshad is an educational technologist with 7+ years of experience in project and team management, content development, and teaching. At Knowledge Platform, she is serving as a Math Product Lead and Instructional Designer. She manages the development of Mathematics content for grades 1 – 10 with her team. She is working closely with all departments to shape and maintain the structure of the math product.
Rabia has an M.Phil. degree in Electronics from Quaid-i-Azam University, Islamabad.
Maham Maaz
Marketing Content Specialist
Basit Siddiqui
Technology Manager
Isaac Kinyanjui
Chief Learning and Commercial officer
Isaac Kinyanjui
Chief Learning and Commercial officer
Isaac is an accomplished Digital Education Specialist with over 10 years of expertise in leading educational technology and digital transformation initiatives aimed at improving educational outcomes. He has demonstrated success in the development of STEM, SMS-based learning modules and digital literacy programs, advocating for virtual learning environments including virtual labs, and enhancing teacher and youth digital capacities. Skilled in strategic partnerships, curriculum design, instructional design and leveraging innovative technologies like AI to facilitate accessible education for marginalized communities. He comes from over two decades of teaching background.
Mohamed Keita
Chief Technology Officer
Mohamed Keita
Chief Technology Officer
Mohamed is a highly experienced software engineer and architect with expertise in diverse areas of computer science. He has a proven track record of success in mobile, frontend, backend, and DevOps development, as well as platform engineering.
He is also a leader who has built and managed high-performing, diverse teams that have delivered innovative solutions, including award-winning applications and distributed, high-performance systems.
Alice
Finance Expert
Alice
Finance Expert
Alice is a numbers enthusiast with over 13 years of finance experience in different sectors. She is skilled in International Finance Reporting Standards, financial accounting, tax, Statutory Accounting and previously an auditor in one of the big4s.
She has spearheaded strategic financial management, risk analysis, and investment solutions across various industries enabling businesses to optimize resources and achieve sustainable growth.
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